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Wine Recommendation from this Episode:  Burtech 2018 Syrah

Are you building a new business? Are you wanting to switch up your current business? Marcy Browe, the California branding photographer, is sharing her tips to unleash your branding brilliance.

It’s all about the vision. Marcy’s first step in working with a new client and their business is to interview them, get a feel for who they are and what they want. She asks targeted questions to ensure that the clear vision for the brand is out there. When building your vision for your brand, think about things like…who do you want to connect with? What is your target audience? What do you want people to say about your business?

She’s seen it, I’ve seen it, people get scared and insecure in front of the camera. Marcy has a method to how she gets her clients comfortable. Her advice brings it back to that vision. She reminds her clients to consider what they are there for. It’s easy to be insecure when you feel like all eyes are on you, but I promise it’s not about you or your looks. It’s about your business and what you have to offer. The average business owner is no Kardashian, as Marcy said. Your desired audience doesn’t expect you to be picture perfect and camera ready, only to be authentic.

Marcy and I have a lot of similar ideals about mindset, abundance, and manifesting. She talks about the “appreciative mindset” and how that brings her more of what she wants in her life. She describes gratitude as a thankful thought that takes your work and desire for more out of the equation. The analogy she uses is that when a house appreciates in value, its price goes up. So when you appreciate something and have an appreciative mindset, you’re validating and saying, I like this and I want more. 

Unleashing your brand brilliance can come down to some of your choices and actions in your personal life and business. One way you can add to that is by increasing your sustainability, both personally and professionally. Marcy talks about a lot of easy-to-adopt green tips that anyone can use!

It was such a pleasure talking to Marcy today. It is always a fun time when I get to work with her! I hope that you are able to translate some of this really great information into your life and your business. I can’t wait to hear what you thought about the episode!

What’s Inside:

  • Tips to help businesses with their personal branding.
  • How to feel more confident in front of the camera.
  • The benefit of an appreciative mindset. 
  • How to live a more sustainable life personally and with your business.

Mentioned in this Episode:

Marcy: Joel Gott 2018 Cabernet
Crystal: Burtech 2018 Syrah
The Work of Byron Katie
The 4-Hour Workweek: Escape 9-5,  Live Anywhere, and Join the Rich by Timothy Ferriss
Marcy Browe (@marcybrowe_photo) on Instagram
Marcy Browe Photography: San Diego Branding Photographer
Crystal on YouTube
Crystal on Instagram
Crystal on Facebook
Crystal on TikTok