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Welcome to another episode of Crystal Uncorked! Today, I’ll be taking you on an exploration of a theme that is so close to my heart: giving ourselves permission.

My recent experiences at the Atlanta Gift Show at AmericasMart really got me thinking about how much the concept of ‘permission’ impacts us. I met some wonderful people, including a woman named Hillary, whose story inspired me to dive deeper into this idea. We’ll discuss the fears and resistance we often face when stepping outside our comfort zones, especially when it comes to showcasing our brands on platforms like Facebook, Instagram, and TikTok.

Navigating through this digital landscape can be tough, and sometimes, it’s okay to take a breather. If something doesn’t feel right, let’s remember it’s okay to step back, reassess, and ask if these platforms align with who we are.

In the retail world, staying connected with customers can feel like an uphill battle. I’ve learned the importance of recognizing which parts of my business feel heavy and figuring out how to either delegate those tasks or eliminate them altogether. Sometimes, it’s about finding alternative ways to reach out to our customers, and that could mean stepping outside the digital world. From guerrilla marketing and local listings to good old-fashioned mailers, there are so many unique ways we can connect with our audience.

It’s important to reflect on our feelings about our business. I always ask myself, “If this became illegal tomorrow, would I be happy or sad?” It’s a tough question, but it helps me stay connected to my true passions.

I want to share the message that it’s okay to ask for help, whether it’s delegating tasks or hiring a podcast team. Remember, we’re all in this together.

This episode is all about acknowledging what’s working, what isn’t, and making changes where they’re needed. It’s about giving ourselves permission to do what’s necessary for our business and ourselves, and not being afraid to ask for help. So come on, let’s uncork this topic together!

Mentioned in the Show:

Episode 15 of Rooted in Retail